and Victor meeting the fans...
and Victor with local downhill sensation Jacob Dickson...
THIS SPACE: Look in the next issue of überdog for your chance
to win this very book as signed by the man himself...
25th November 2010
Peat Book Signing at Chain Reaction Cycles...
Cycles recently offered an unmissable opportunity and played host
to none other than Steve Peat, one of Downhill Racing’s
biggest stars. Peaty was at Chain Reaction Cycles HQ for a book
signing to promote his new book, “Seventeen Years In the
Making” a 160 page book packed full of stunning photos showcasing
his 2009 world cup winning season, photos include previously unpublished
gems by Victor Lucas.
an amazing response from the Downhill racing Community when they
found out Peaty was coming to town. The emails flooded in and
guest lists quickly filled with people travelling from far and
wide to get their minute with the Champ. Over 100 Guest list places
were reserved within a few days of the event being announced,
with a star as big as Peaty in attendance CRC was running at full
capacity from the beginning. Peaty was accompanied by Victor Lucas.
Victor was the official photographer for his book and travelled
around the World Cup Circuit with Peaty on his winning year. Peaty
put smiles on all the fans faces by signing his book and merchandise
that they had bought, taking advantage of the exclusive one night
offers in the showroom and chatting with them for over two hours
he showed the fans why he has the reputation of being one of the
most approachable downhill riders in the sport. Peaty has always
been regarded as very fan friendly and he did not disappoint,
happily chatting and signing all night. Chain Reaction Cycles
holds exclusive selling rights to his book, and as a special treat
for all the Chain Reaction Customers and to celebrate the launch
of his new book, Peaty signed an extra 100 copies of the book
on the night. These specially signed books are going to the first
100 customers to place an order for “Seventeen Years In
The Making” at chainreactioncycles.com. In addition to celebrate
the launch of Peatys book and the man himself being present, Chain
Reaction Cycles held exclusive promotions on the night of the
signing with brands all across the board being reduced for one
night only, which all the fans took full advantage of.
To top it
all of Monster Energy were good enough to hook them up with free
tins of Monster to keep the energy levels at a maximum for whole
night. The event was a great success and one to be remembered.
If you didn’t make it on the night you haven’t completely
out, remember to visit chainreactioncycles.com and place your
order to have your chance of getting a signed copy of Peatys “Seventeen
Years In The Making”.
For more information
or to buy a copy of the book visit