Friday 8 April 2011


Chain Reaction Cycles sponsor Triathlon World Championship Series...

This week marked a special partnership for Chain Reaction Cycles and the International Triathlon Union (ITU) as they announced their sponsorship of the Dextro Energy Triathlon ITU World Championship Series.

Entering its third year, the Dextro Energy Triathlon ITU World Championship Series is the world's premier triathlon series, where athletes will compete in seven events with total points added to determine the title of ITU Triathlon World Champion.

This year's series will start off in Sydney in April, and then touch down in Yokohama, Madrid, Kitzbühel, Hamburg, London and finish in Beijing for the Grand Final in September.

Last year, 21,000 athletes competed in mass-participation races in the Dextro Energy Triathlon ITU World Championship Series in front of 700,000 spectators and global television audiences in 149 countries. It is expected to attract higher numbers in 2011, making it one of the most watched tri-sport events in the world.

Marisol Casado, ITU President and IOC Member said: "It is a pleasure to have a partner who like us, is committed to helping triathletes around the world. Chain Reaction Cycles makes top products available to athletes anywhere and everywhere through its impressive online store and we're delighted to work with them through our premier series."

Damien Duggan, Advertising Manager from Chain Reaction Cycles said: "We are delighted to be part of the Dextro Energy Triathlon ITU World Championship Series, which will see the world's best triathletes compete on the global triathlon circuit. Linking up with such a prestigious event is perfect for us, and with stages being held in Sydney, London and Beijing, its set to be one of the most exciting yet for competitors and spectators alike. The London round on August 6-7 should provide an excellent test for the competitors, as they get the final chance to race the course before the 2012 Olympic Games. We cannot wait!"

Chain Reaction Cycles' very own sponsored triathlete Bryan Keane will be gunning for a place at the top of the podium throughout the series. You can read more about him here

Existing partners and sponsors of the Dextro Energy Triathlon ITU World Championship Series are: Dextro Energy, Suunto, Skins, Specialized, Rock-It Cargo, Oakley and Laureus Sport for Good Foundation. And now of course, Chain Reaction Cycles as the Official Online Bicycle Store sponsor.

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